Wisconsin Governor’s Conference on Tourism (WIGCOT)
March 15 - March 17
Baird Center
One of the nation’s leading state tourism conferences, pairing education and networking to uplift Wisconsin’s powerful tourism industry. This renowned annual conference brings together destination marketing organizations, tourism attractions and vendors to put Wisconsin’s tourism industry on the cutting edge of research, trends and tools. Each year, WIGOT also celebrates the Governor's Tourism Award winners and nominees.